DALLAS, TEXAS, February 3, 2005 - Steve Clarke announced today that he will begin importing wines from China in the fourth quarter of this year. Steve Clarke has been headquartered in Shanghai and has developed an initial offering of 6 - 8 different wines under the China Silk label and are part of "The Modern Wines of China".
Mr. Clarke said: "China has been making wines for more than 2,000 years, but it's just been in the last 30 years that they have been producing finer varieties that can compete in the worldwide market." Mr. Clarke went on to say: "We have created our brand, called China Silk, to be initially imported to the Americas since the wines we are offering will be very familiar to the tastes of the consumer in these markets."
One of the clear strengths of China Silk wines are pricing. Due to the lower production cost available in China the same quality wines produced in the U.S. and Europe will be offered to consumers at competitive prices.
China's wine growing region of Xinjiang, parallel that of France and the United States where the vineyards are all located north of latitude 43 degrees. The China Silk wineries have state of the art equipment and technology with imported grapes cuttings from France, Italy and the U.S., utilized for planting.
The brand story comes from the fabled Silk Road, an ancient trading route, which passed through one of the world's finest regions for wine production. Silk Road wines are the product of a unique micro-climate and rich viniferous soils. The wine making tradition of skilled artisans handed down over the centuries with modern winemakers expertise bring East and West together again in the Appellation region of Xinjiang.
The 6 - 8 wine offerings includes four different price points and includes two Marco Polo wines; Dry Red and Dry White, followed by a Merlot, Riesling, in addition an Estate Bottled Cabernet Sauvignon 2003 and Chardonnay 2003 and also in a Private Reserve, 2002, Cabernet Sauvignon and Chardonnay.
China Silk wines should be available at normal retail outlets in the USA for spring 2006 launch, with some initial outlets receiving this 2005 holiday season.
China has planted 300,000 hectares of vineyards and is ready to launch a challenge to the world even as a wine producer. Federico Castellucci, director of the International Vine and Wine Organization (OIV), is convinced: "China will become a major reality over the next few years", he said during the Press Conference presenting the Organization founded last March as the direct "heir" of the Office International de la Vineyards et du Vin, the organism created in 1924 by several countries, including Italy. "Yet it will be a positive challenge", Castellucci added - emphasizing that China "boasts an ancient 'denomination' culture".
Mr. Clarke stated: "We look forward to introducing the world to China's premium wines and believe that consumers will not only embrace the taste but will be delighted with the overall value of our products."
Mr. Clarke has been developing a national research oriented organization in the pursuit of international trade in the wake of China's economic opening up and reform.
Under the leadership of the Ministry of International Trade and Economic Cooperation, Mr. Clarke’s mission is to research and explore solutions, both in terms of theory and practice, to enhance China's development of foreign trade and economic cooperation.
Mr. Clarke has team members all over China. They include both business entities and research organizations. He has a pool of top-level well-known experts, government officials, scholars, entrepreneurs and is a member of the American Chamber of Commerce Shanghai.
More information will be available soon on his new web site. For any additional information please contact any of the following team members: